Resume

Experience

August 2023- May 2024

Pointsmith Marketing Agency

Katy, Texas

Effectively executed client requests with strict time constraints while providing consistent updates and adjusting to change
Conducted a weekly analysis of corporate reports, documented date changes, and actioned the shipments of kits with 300+ items included for new store openings
Manipulated monthly variable data projects using Excel functionalities
Implemented client facing solutions to streamline processes and improve productivity
Ran usage reports regularly to closely monitor inventory levels for low stock items to action replenishment
Maximized resource utilization by understanding the effectiveness of different printing, kitting, and shipping techniques
Managed production and distribution of creative assets to over 2300 store locations for a nationwide retail brand
Utilized internal departments and their resources to develop comprehensive estimates for client review and approval
Fulfilled urgent demands and developed policies to reduce errors and strengthen client relationships
Performed quality control on marketing material designed to increase conversion at the point of purchase

December 2022- Present

Account Planning Director & Presentation Team Member

Evaluated the campaign's goals and objectives given by the client brief
Conducted market research and examined industry trends to uncover crucial brand, market, and target insights
Developed meaningful strategies to drive creative executions
Reviewed creative deliverables to ensure they were strategically aligned
Effectively managed qualitative and quantitative data
Created detailed audience personas that included demographics and psychographics used by creative and media teams to understand how and where to successfully connect with our target
Wrote and presented a 20-minute script to over 100 industry professionals at Advention

June 2022- May 2023

Texas Hospital Insurance Exchange

Created on-brand social media designs to drive engagement
Wrote informational articles for the THIE website to educate and inform our subscribers -Tracked analytics on Facebook and LinkedIn and adjusted posting schedules based on results
Organized my tasks using Asana, a project management software
Grew LinkedIn follower count by 18%, increasing our market reach
Rebranded outdated marketing materials
Designed and scheduled email solicitations on MailChimp for upcoming conferences
Built and designed webpages, broadening the product offering to customers
Participated in focus groups to discuss UX for our agents when accessing materials through THIE's portal

Texas State University

Bachelor of Science in Advertising

San Marcos, Texas

-Completed courses related to sales, business development, advertising campaigns, account and media planning, accounting, computer systems

-Developed an in-depth understanding of the importance of social media and proper brand positioning

-Learned how to implement professional communication skills into workplace environments

-Conducted research related to tracking and understanding consumer behavior

Entrepreneurial Mindset

Adaptability

Teamwork & Collaboration

Digital Analytics

Leadership skills

Problem Solving

Written and Verbal Communication

Calendar Management

Copywriting

Graphic Design